“Susan and her team at SCG not only provided key market insight to develop our idea into a reality, guided us through the product development process, found us dry goods suppliers and a producer/bottling partner, but also she is an honest, straight shooter that would always give me the advice I needed, not just what […]
Thomas Aabo – Co-Founder, Solbeso
“Shu is a natural born sales and marketing professional, literally a force of nature when it comes to opening doors and closing deals. Having worked with him on a challenging proposition requiring significant creativity and ambitious execution in the sales cycle, Shu showcased abilities far beyond our expectations, securing support, deal flow and exposure that […]
Jules Max – Naturel Vodka
“When I first came up with a concept for my beverage, I didn’t know where to start. Susan and team simplified a very hard-to-navigate industry, and now I am well on my way to building a successful beverage business. Her team is extremely qualified, professional, and fun to work with.”
Jared Berlin – President, Marlee’s Green Tea Whiskey
“Knowing that I was far from a spirits industry expert, I turned to SCG to help me develop what I had hoped was a winning idea for a ready-to-drink product. Susan Mooney and her team helped bring the idea to fruition – orchestrating formulation, brand development, manufacturing, go-to-market strategy and implementation; without SCG the brand […]
Employment Opportunities at SCG
[vc_row][vc_column][vc_column_text] Employment Opportunities at SCG Spirits Consulting Group SCG is looking for dynamic, seasoned and hungry sales people who have sold beer, wine and spirits in metro NY, LA, Miami, Chicago and Dallas. Must have at least 5 years of sales experience in this category. MUST be self-motivated, organized, reliable and goal driven as well […]
SPIRITS CONSULTING GROUP ACQUIRES MIDNIGHT SOLUTIONS
[vc_row][vc_column][vc_column_text] SPIRITS CONSULTING GROUP ACQUIRES MIDNIGHT SOLUTIONS New York – Spirits Consulting Group (“SCG”), a leading firm that specializes in brand development for the liquor industry, announced today the acquisition of Midnight Solutions Management, a spirits sales strategy and marketing agency. Midnight Solutions owner Shu de Jong will remain an integral part of the team […]
Susan Mooney stillside chat with Lauren Patz
[vc_row][vc_column][vc_column_text]SCG President Susan Mooney chats with Lauren Patz Production Manager and Distiller Spirit Works Distillery, www.spiritworksdistillery.com Sebastapol, CA How long have you been distilling? 3 years. I started as an apprentice with Spirit Works Distillery co-founder/head distiller Ashby Marshall. What inspired you to get involved in distilling? Before that was with Tcho Chocolate as the […]
How To Design A Killer Spirits Bottle
[vc_row][vc_column][vc_column_text]Designing a bottle for a premium drinks brand is a prestigious project for any designer. Most of the designers we work with are highly creative, with a keen eye for detail and aesthetics and are experienced in many areas of graphic design including labels and packaging. However, often, they’ve not actually designed a bottle before […]
Are Prepared Cocktails ready for a reboot?
At Spirits Consulting Group we see a lot of projects in the early stages and as such are often in a position to see where the market is headed before products are even launched. Recently we’ve seen or helped develop several products that suggest that the ready to drink/prepared cocktail category is going in a […]
SCG Founder and CEO Honored by Smart CEO’s Brava Award
SCG Founder and CEO Susan Mooney was honored this week by Smart CEO’s Brava Award.