Kestrel Vodka›Overview
⌘K
Overview
Demo data · piped from existing tools and unified by SCG.
30D Revenue
$148,420
▲ 18.3% YoY
Depletions (Cases)
18,210
▲ 9.4% vs LY
Social Reach
2.41M
▲ 24% MoM
Margin
41.2%
▼ 0.4 pts
M.01
Ecommerce
Unified DTC across Shopify, TW, ReserveBar.
$148K
30D Rev
+18%
YoY
M.02
Social
IG, TikTok, X — engagement & content cal.
412K
Followers
6.2%
Eng.
M.03
Email Marketing
Klaviyo flows, lists & campaign performance.
38.4%
Open
3.1%
CTR
M.04
Sales
Distributor depletions
18.2K
Cases · 30D
+9.4%
vs LY
M.05
Activations
Events, samplings & The Shop rewards.
27
Active
94
Upcoming
M.06
Comp Watch
Pricing, ranking & SKU watchlist.
12
Watchlist
3
Alerts
M.07
Financial
Forecast, QB sync & distillery P&L.
$1.2M
YTD
41%
Margin
M.08
Materials + Brand
Guidelines, bottle shots, marketing kits.
318
Assets
12
New
M.09
Resource Directory
Vetted suppliers — glass, label, legal.
146
Suppliers
11
Categories
M.10
Supply Chain + Ops
POs, freight, inventory by warehouse.
8
Open POs
24K
On Hand
M.11
Production
Distillation batches, yields, bottling runs.
14
Batches
98%
QA Pass
M.12
Team
Roles, access & weekly cadences.
11
Members
9
Active