EST. 2010Consultation

    Beverage Consulting Services

    Strategic advisory, market launch, product and brand innovation, and digital marketing for spirits, wine, and non-alcoholic brands.

    Ecomm + Digital Marketing

    Ecomm + Digital Marketing

    E-commerce has become an essential channel for beverage brands despite compliance and logistical challenges. Consumers now learn about brands on-line first and engage with them across a variety of platforms.

    1. 01E-commerce Structuring + Solutions
    2. 02Digital Advertising
    3. 03Email Marketing
    4. 04Social Media
    5. 05Blog + Influencer
    6. 06Content Production
    7. 07Sales + Reporting Tools

    Market Launch + Financial Planning

    Market Launch + Financial Planning

    We set you up for success with informed, phased strategies, consumer insights, the right implementation plan and realistic budgets.

    1. 01Market Research
    2. 02Competitive Ecosystem + Pricing Analysis
    3. 03Brand Strategy, Positioning + Pricing
    4. 04Consumer Insights
    5. 05Route to Market Strategies
    6. 06Financial Models
    7. 07Channel Strategies

    Product + Brand Innovation

    Product + Brand Innovation

    Do you have a product concept that you'd like to make a reality? SCG works with founders to hone their original concept into something that is truly unique, fits today's consumer and capitalizes on industry trends.

    1. 01Brand Strategy, Development + Design
    2. 02Product Concept Refinement
    3. 03Consumer & Market Research
    4. 04Packaging & Bottle Design
    5. 05Formulation Development
    6. 06Competitive Analysis

    Strategic Advisory

    Strategic Advisory

    Rapidly evolving technology, changing consumer habits, omnichannel sales funnels and AI, require a strong digital core to all of your operations. SCG will arm you with the tools needed to drive real business results.

    1. 01Annual Planning + Centralized KPI Dashboard Creation
    2. 02Sales Dashboard + Distributor Programming Tools
    3. 03Ecommerce + Technology Audit
    4. 04Data Analytics, Opportunities + Insights
    5. 05Consumer Decision Making Alignment
    6. 06Pricing Strategy + COGs Reduction Roadmap
    7. 07Process Improvement
    Ready when you are

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    With an established track record of creating strong, profitable businesses, we can provide executive management and professional project management to deliver measurable results.

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